SaaS Analytics & Dashboards
Instrument your product, surface the metrics that matter, and give your customers their own analytics — turning data into retention and revenue.
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Our Capabilities
Product Analytics Integration
Mixpanel, Amplitude, PostHog or Heap integrated with a clean event taxonomy — tracking the user actions that actually predict retention and revenue.
Revenue & MRR Dashboards
Real-time MRR, ARR, churn rate, expansion revenue, LTV and CAC dashboards — built in your product or connected to Stripe, giving leadership instant visibility.
Customer Usage Analytics
Per-account and per-user usage data — feature adoption, session frequency, power users vs at-risk accounts — surfaced to your team and into your CRM.
Churn Prediction Signals
Leading indicators of churn (login frequency drops, feature disengagement, support ticket spikes) built into automated alerts and your customer success workflow.
In-App Analytics for End Users
Give your customers their own analytics — usage reports, activity logs, trend charts — embedded in your product to increase stickiness and perceived value.
Data Warehouse & BI Integration
Event streaming to Snowflake, BigQuery or Redshift, dbt transformation models, and BI tool integration (Metabase, Looker, Tableau) for advanced analysis.
How We Work
Metrics Definition
We run a metrics workshop to define your North Star metric, leading indicators, and the event taxonomy that will capture user behaviour without creating data noise.
Tracking Implementation
Event tracking integrated into your product — server-side events for reliability, client-side for UI interactions — with a tracking plan document keeping naming consistent.
Dashboard Build
Custom dashboards in your analytics tool or embedded directly in your product — real-time metrics, cohort analysis, funnel visualisation and customer health scoring.
Insight Automation
Automated weekly metric digests, Slack alerts for anomalies, customer health score updates in your CRM, and churn risk notifications to your CS team.