Logo Usage Rules
Clear documentation of correct and incorrect logo usage — spacing rules, minimum sizes, approved colour variations, and prohibited treatments to protect brand consistency.
BRANDING & IDENTITY
Guidelines That Protect Your Brand
Comprehensive brand guidelines in Figma and PDF that give every team member, agency, and partner the rules they need to represent your brand consistently and confidently.
150+
Brand guidelines created
2–2000
Team sizes served
Figma & PDF
Dual format delivery
Fixed scope, fixed price
A number before we write code
Your IP from day one
Full ownership on final payment
Senior engineers only
No juniors on your budget
Reply within 1 working day
From an engineer, not a bot
Get Your Custom Project Plan
Share your project details — a senior engineer responds within one working day.
🔒NDA Protected
⚡24hr Response
💬Free Consultation
Our Capabilities
Colour System Documentation
Complete colour specifications for every brand colour in HEX, RGB, CMYK, and Pantone — with usage rules, hierarchy, and accessible combinations documented for every application.
Typography Guidelines
Typography system documentation covering font families, weights, sizes, line heights, and hierarchy rules for headings, body, captions, and UI across digital and print contexts.
Photography & Imagery Style
Art direction guidelines defining your brand's photographic aesthetic — subject matter, composition, colour grading, mood, and what to avoid — ensuring visual consistency across all imagery.
Voice & Tone Guide
Written guidelines defining how your brand communicates — personality traits, vocabulary, sentence structure, and tone adjustments for different contexts such as social, formal comms, and advertising.
Digital & Print Application Examples
Real-world application examples showing how the brand system applies to business cards, email signatures, social templates, presentations, and advertising — giving teams immediate practical reference.
How we work
Fixed milestones, working software every fortnight, and no surprises on the invoice.
- 01
Brand Asset Audit
We audit all existing brand assets — logos, colours, fonts, photography — documenting what exists, what is inconsistent, and what needs to be created or standardised.
- 02
Guidelines Structure
We define the scope and structure of your guidelines document, mapping all sections required and aligning with your team on depth, format, and primary use cases.
- 03
Documentation
Our designers write and design the full guidelines document — clear, beautifully laid out, and written so that non-designers can apply the rules without ambiguity.
- 04
Figma Library Setup
A comprehensive Figma component library is built alongside the guidelines, giving your design and development teams a live, editable single source of truth for all brand components.
Work we have shipped
Accountable partners, not outsourced vendors
How we price, who we staff and what happens after launch — the parts that decide whether a project actually lands.
Fixed scope, fixed price
You know the cost and the timeline before a line of code is written. No hourly billing, no scope-creep surprises.
You own everything
Full source code, credentials and intellectual property transfer to you on final payment. We sign the IP assignment on day one.
Senior engineers only
Every project is staffed by engineers with years of production experience — no juniors learning on your budget.
Canadian data residency
Built for PIPEDA and provincial privacy law, with data kept on Canadian infrastructure where it matters.
8-week MVP programme
A focused, fixed-price path from idea to a launched product, refined across dozens of startup engagements.
Support after launch
Tiered SLAs from monitoring and bug fixes to a dedicated team with 24/7 response. Most clients stay for years.
Recognition
Independent awards and partner tiers, each one earned on delivered work.
Top Generative AI Company
Top App Development Company
Webby Honoree
Best App Award, Personal Growth
Advanced Tier Services Partner
Top 100 North America
Compliance
Regulation is a design constraint here, accounted for from the first architectural decision rather than audited in at the end.
Privacy
Personal data handled to the letter of Canadian and international law.
PIPEDAGDPRHIPAACCPA
Security
Threat modelling, least-privilege access and audited controls.
SOC 2 Type IIISO 27001Zero trust
AI governance
Model evaluation, human oversight and an audit trail.
ISO 42001AIDA-readyModel cards
Sector
The regulations your industry answers to, designed in from day one.
PCI DSSHL7 / FHIROSFI
Cloud
Regional residency, encryption in transit and at rest, tenant isolation.
Canadian data residencyAWS Well-Architected
Accessibility
Built and tested so the people who need it can actually use it.
WCAG 2.2 AAAODA
Common questions
If your question is not here, a senior engineer will answer it within one working day.
Ask our teamOur standard brand guidelines cover logo usage, colour system, typography, photography and imagery style, iconography, voice and tone, and application examples across key digital and print touchpoints. The scope is tailored to your needs and the complexity of your identity system.
We deliver brand guidelines in both an interactive Figma file (for design teams) and a polished PDF (for wider team distribution). Both formats are updated simultaneously and branded to match your identity.
The Figma file serves as your living brand document — easily updatable as your brand evolves. We build it with versioning in mind, and we offer ongoing brand management retainers for clients who update their identity regularly. The PDF can be regenerated from Figma at any time.
Yes — Figma library setup is included in our brand guidelines packages. We build a fully structured component library including colours, text styles, logos, icons, and core UI components, all connected to your brand variables for easy global updates.
Absolutely. Many of our guidelines projects are for established brands that have grown organically without a formal system. We audit what exists, standardise and codify the current identity, fill gaps, and create a definitive guidelines document from your existing assets.
Let’s build something worth keeping.
Tell us what you are trying to build. A senior engineer will come back within one working day with a scope, a timeline and a fixed price.